Gold is an element with the symbol Au, from the Latin, aurum. It is thought to have been produced in supernova nucleosynthesis from the collision of neutron stars and to have been present in the dust from which the solar system formed. How cool is that?
Platinum is a chemical element with the symbol Pt, from the Spanish, platina, meaning “little silver.” One of the rarer elements in the Earth's crust, it is one of the least reactive metals and has remarkable resistance to corrosion, even at high temperatures, making it ideal for industrial applications. Its resistance to wear and tarnish, not to mention its sublime whiteness, makes it also well suited for use in fine jewelry.
Because of the softness of pure (24K) gold, it is usually alloyed with other metals for use in jewelry, including copper, silver, palladium and others. (Palladium is a rare and lustrous silvery-white metal.) Our jewelry is made exclusively from at least 75 percent pure gold, or 18K. It is available in a variety of colors, including yellow, white, rose, and bronze. We also offer a 18K white gold and palladium alloy, which is nickel free and that tends to be 'whiter' than typical white gold. Write us if you're interested in 18K palladium. Our platinum, meanwhile, is composed of at least 95 percent pure Pt.
Drop us a line if you'd like to know more about the specific composition of an alloy we offer.
On the minus side of course (since there is always a minus side isn't there?), gold and other metal production is associated with hazardous pollution and environmental degradation, not to mention worker exploitation in its extraction and refining. In response, we are careful to source materials and alloys that have been recycled and processed in a responsible and sustainable manner.